When it comes to web design, it’s important to keep in mind the value of thinking ahead and thinking professionally. When I say that, I mean thinking about the implications of your design on the structure and functionality of any given website.

I believe that all web designers should at least have a fundamental knowledge of HTML and CSS structure – plain and simple. Without it, you may make design decisions that aren’t easily transferrable for whomever is coding it. It all boils down to a respectful understanding of design vs. code. There have been multiple instances in the past – when working with fellow designers outside of Norex – where they have made the design almost impossible to convert into an HTML and CSS template; certain aspects of the design were not easily transferrable to a coded template. The problem here is that the client will see the design, provide a sign-off, and assume that what they saw in the initial design is what they will inevitably receive once the site goes live. This should always be the case. Unfortunately, if a designer does not think professionally, the design may have to change if certain elements are incompatible with HTML conversion. I have seen this happen first hand and it’s usually not a smooth process.

The bottom line is forward thinking. If you’re unsure of something – ask a coder. Do research. Read about HTML and CSS standards on the web. Just don’t include something that’s isn’t going to work out in the final product.